BackMake decisions
Make decisions
like the most intelligent
companies in the world.
A Decision Intelligence company. London · Austin.
We are a service provider focused on Decision Intelligence.
We bring decision-making frameworks, practical methods and technology together — so better decisions become part of how your business works.
BUILT ON
Snowflake
Anthropic
SnowflakeAnthropicOur Customers,
Partners and Friends.
CUSTOMERS
How do great teams make decisions? Watch the conversations behind our method.
What is Business Intelligence in the age of AI?
Episode details & video
Sports, metrics and AI
Episode details & videoOUR UNIQUE DECISION INTELLIGENCE FRAMEWORK
The Decision Loop.
Our unique Decision Intelligence Framework. Goals → Signals → Hypotheses → Decisions → Actions → Verdicts → Memory — and back to Signals. Seven steps, four meetings, one ledger that remembers every decision.
- 1
Goals
A number and a date, or it's a wish.
- 2
Signals
A metric leaves its corridor. Five types, not just pain.
- 3
Hypotheses
“If X, then Y by date D” — with the threshold set before you start.
- 4
Decisions
Do / don't / wait until a date. Never undated.
- 5
Actions
In the tools you already have.
- 6
Verdicts
Against the threshold, on the deadline, even if “unclear”.
- 7
Memory
The ledger. The system learns, not the person.
Memory feeds back into Signals.
WHAT WE DO
Our Services.
Start with your leadership team. Then build the data, AI and software that put better decisions into practice.
Data Therapy
Clear the decisions you keep putting off — with a method, every week.
- Personal sessions for leaders
- Group sessions for leadership teams
- First 45-minute session free
Data & IT Team Extension
The people your data team is missing — in a week, not a quarter.
- Data, BI, AI and integration specialists
- From one month, start within a week
- A senior mentor behind every person
AI Adoption & Scalability
Turn AI from a few enthusiasts into everyday work — mapped, measured and secure.
- Process map, roadmap and budget
- Pilots and department agents
- Access, security and cost control
Custom Operational Layer
Custom software built on top of your existing ERP and CRM — connecting data, decisions and day-to-day workflows.
- Decision Intelligence interfaces and workflows
- Approvals, automation and cross-system actions
- Integration with your existing business systems
Decision Intelligence Process Transformation
Install the Decision Loop: corridors, signals, a weekly decision meeting and a ledger that remembers — in eight weeks.
- Decision Age measured before and after
- Five signal types, not just pain
- Decisions recorded, reviewed and never postponed
What better decisions
look like in practice.
A few things we've built with clients. Names left out — the work is real.
Construction · Fire & security · UK
An operational portal on top of NetSuite
The situation. A group of three fire & security companies ran its finance in NetSuite and almost everything else in spreadsheets around it — project tracking, costs, purchase orders, forecasts, handovers.
Read the caseAI-driven analytics
Power BI you can talk to
The situation. A company had a working Power BI setup — and every new question still meant waiting for someone to build or change a report.
Read the caseE-commerce
A CEO stuck in operations
The situation. The CEO of an e-commerce company was buried in day-to-day operations, with decisions stuck for weeks.
Read the caseOur construction practice is now Tellum.
An operational layer for contractors, with the data and AI capability behind better decisions.
Pick your own
first step with us.
Read the White Paper, try free Data Therapy, request our services presentation or meet the team.
Choose your first step