Launch Best-in-Class SaaS Business Intelligence in Just 48 Hours
26
Data Sources
81
Metrics / KPIs
136
Charts
5
AI decision making assistants
Launch Best-in-Class SaaS Business Intelligence in Just 48 Hours
26
Data Sources
81
Metrics / KPIs
132
Charts
5
AI decision making assistants
Are we experiencing a rise or fall in customer attrition?
What is the projected revenue from a customer?
Which acquisition channels are the most cost-efficient?
How is our recurring revenue evolving each month?
What trends are visible in our annual recurring revenue?
How is our recurring revenue evolving each month?
Virtual Show Room
If you’re curious how leading SaaS companies drive growth through data, join our interactive showroom session. We’ll dive into the analytics stacks they use — from product usage data to customer journey tracking — and show how they combine tools like Segment, BigQuery, and Looker to streamline reporting. You’ll see which KPIs matter most at each stage of the funnel (like MRR, CAC, LTV, and churn), and how these metrics shape roadmap and marketing decisions. We’ll also walk through real examples of performance dashboards and retention models. By the end, we’ll sketch out a custom analytics system aligned with your goals.
Best Practice Data Stack
At Data Never Lies, we know that successful SaaS companies rely on data to scale efficiently. That’s why we build analytics foundations designed for growth-stage challenges — integrating tools like Snowflake, dbt, and Looker to support everything from product analytics to ARR forecasting. Whether you’re tracking user engagement, monitoring churn, or fine-tuning CAC-to-LTV ratios, we create data stacks that are not just robust, but built to evolve with your business. With our help, your data becomes a decision-making engine — not just clean and connected, but structured for insight, alignment, and action.
26 Data Sources
Launch Best-in-Class SaaS Company Business Intelligence in Just 48 Hours
Oracle NetSuite
Oracle NetSuite is a cloud-based enterprise resource planning (ERP) software for managing finances, operations, customer relationships, and e-commerce.
Microsoft Dynamics 365
Microsoft Dynamics 365 is a cloud-based platform integrating CRM and ERP solutions to streamline business operations and customer management.
Salesforce
Salesforce is a cloud-based customer relationship management (CRM) platform enabling businesses to streamline sales, marketing, and service.
SAP
SAP ERP is an enterprise resource planning software that integrates core business processes like finance, supply chain, and operations.
QuickBooks
QuickBooks is accounting software designed to help businesses manage finances, track expenses, create invoices, and generate reports.
Amplitude
Amplitude is a product analytics platform that helps businesses understand user behavior, optimize experiences, and drive growth through data insights.
Marketo
Marketo is a marketing automation platform that helps businesses manage campaigns, track leads, and analyze marketing performance.
Workday
Workday is a cloud-based platform for managing human resources, finance, and payroll, offering real-time insights and streamlined workflows.
Zendesk
Zendesk is a customer service platform that provides tools for managing support tickets, live chat, and customer communication across channels.
SurveyMonkey
SurveyMonkey is an online survey platform that allows users to create, distribute, and analyze surveys for feedback and research.
FreshBooks
FreshBooks is cloud-based accounting software designed for small businesses, offering tools for invoicing, expense tracking, and financial reporting.
Zoho Books
Zoho Books is cloud-based accounting software that helps businesses manage finances, track expenses, create invoices, and ensure compliance.
Heap
Heap is a digital analytics platform that automatically collects and analyzes user behavior data to improve product experiences and conversions.
Braintree
Braintree is a payment processing platform that enables businesses to accept online payments, mobile payments, and subscriptions securely.
Recurly
Recurly is a subscription billing platform that helps businesses manage recurring payments, invoicing, and customer subscriptions seamlessly.
Freshdesk
Freshdesk is a cloud-based customer support platform that helps businesses manage tickets, automate workflows, and provide multi-channel support.
Intercom
Intercom is a customer communication platform offering tools for live chat, messaging, and customer support to enhance user engagement.
MQL
Marketing Qualified Leads (MQL) are potential customers identified as interested and likely to engage further based on marketing efforts.
SQL
Sales Qualified Leads (SQL) are potential customers identified as ready for direct sales engagement based on their interest and fit.
ARPU
Average Revenue Per User (ARPU) is the average income generated per user or customer during a specific time period.
GM
Gross Margin is the percentage of revenue remaining after subtracting the cost of goods sold, indicating profitability efficiency.
NRR
Net Revenue Retention (NRR) measures recurring revenue growth from existing customers, including upgrades, downgrades, and churn, over time.
CCR
Customer Churn Rate is the percentage of customers who stop using a business’s service or subscription during a specific period.
TTV
Time to Value (TTV) is the duration it takes for a customer to realize the benefits of a product or service.
UACSR
Upsell and Cross-sell Revenue is income generated by encouraging customers to purchase higher-value items or additional related products.
CRR
Customer Retention Rate is the percentage of customers a business retains over a specific period, reflecting loyalty and satisfaction.
CES
Customer Engagement Score measures a customer’s interaction level with a product or service, indicating their activity, loyalty, and satisfaction.
MAU
Monthly Active Users (MAU) is the number of unique users engaging with a product or service within a month.
DAU
Daily Active Users (DAU) is the number of unique users engaging with a product or service each day.
CRR
Contract Renewal Rate is the percentage of customers who renew their contracts or subscriptions with a business during a period.
SFC
Sales Funnel Cost is the total expense incurred to guide potential customers through the sales process to conversion.
WT
Website Traffic refers to the number of users visiting a website, indicating its popularity, audience engagement, and online visibility.
ESR
Employee Satisfaction Rate measures the percentage of employees who feel satisfied and engaged with their workplace, role, and company culture.
RGR
Revenue Growth Rate measures the percentage increase in a company’s revenue over a specific period, reflecting business growth and performance.
MRRE
MRR Expansion is the additional monthly recurring revenue gained from existing customers through upselling, cross-selling, or upgrading services.
Upsell Revenue Over Time
Upsell Revenue Over Time (Stacked Bar Chart by Product)
Track upsell revenue trends over time by product category with a stacked bar chart to boost sales strategies.
Retention Rate by Cohort
Retention Rate by Cohort (Cohort Analysis Heatmap)
Analyze retention rates by user cohorts with a heatmap to identify patterns and enhance customer retention strategies.
Engagement Score Trend
Engagement Score Trend (Line Chart Over Time)
Visualize user engagement scores over time to measure and improve interaction levels with your product or service.
MAU Over Time
MAU Over Time (Line Chart by Month)
Monitor monthly active users (MAU) over time with a line chart to assess long-term product engagement.
DAU Over Time
DAU Over Time (Line Chart by Day)
Track daily active users (DAU) trends with a day-by-day line chart to measure product or app engagement.
NPS Distribution
NPS Distribution (Gauge Chart or Bar Chart)
Analyze net promoter score (NPS) distribution to understand customer loyalty and advocate potential.
Website Visits
Website Visits (Line Chart by Day/Month)
Track website traffic trends over time to assess audience engagement and the effectiveness of marketing campaigns.
Employee Satisfaction Over Time
Employee Satisfaction Over Time (Line Chart by Quarter)
Monitor employee satisfaction scores quarterly to evaluate workplace morale and inform HR strategies.
Revenue Growth Percentage
Revenue Growth Percentage (Line Chart Over Time)
Track revenue growth percentage trends over time to measure financial performance and identify growth opportunities.
MRR Expansion Over Time
MRR Expansion Over Time (Stacked Bar Chart)
Visualize monthly recurring revenue (MRR) growth driven by expansions with a stacked bar chart for clear insights.
Net Churn Over Time
Net Churn Over Time (Line Chart by Month)
Analyze net churn trends monthly by factoring in both customer losses and expansions to evaluate growth sustainability.
Gross Churn Over Time
Gross Churn Over Time (Line Chart by Month)
Track gross churn trends over time to understand customer loss and its impact on revenue.
Gross Margin Percentage
Gross Margin Percentage (Area Chart Over Time)
Visualize gross margin percentage trends over time using an area chart to track profitability fluctuations.
Churn Rate Over Time
Churn Rate Over Time (Line Chart by Month)
Monitor churn rate trends monthly with a line chart to identify and address customer retention challenges.
CAC by Channel
CAC by Channel (Bar Chart by Acquisition Channel)
Compare customer acquisition costs across channels using a bar chart to identify the most cost-effective sources.
Renewal Rate Over Time
Renewal Rate Over Time (Line Chart by Month)
Monitor subscription renewal rates monthly to measure customer loyalty and predict recurring revenue stability.
Cost per Funnel Stage
Cost per Funnel Stage (Funnel Chart with Costs)
Analyze costs at each stage of the conversion funnel to optimize resource allocation and improve ROI.
We talk to industry leaders to uncover best practices
Why customers love us (>100 reviews)
We’ve identified the top five reasons why our clients choose to work with us and continue partnering with us for years.
Our Team
18.
Industry Experts
Our team includes experts with deep knowledge of SaaS industry. These professionals bring years of experience in SaaS, ensuring that we understand your unique challenges and opportunities. Their expertise enables us to deliver tailored BI solutions that address your specific needs and drive meaningful business outcomes.
28.
Visualization Tools
We utilize a wide range of visualization tools to present your data effectively. Our toolkit includes industry-leading software such as Tableau, Power BI, and D3.js, allowing us to create interactive and engaging visualizations. These tools help you explore your data in depth, uncover insights, and communicate findings clearly to stakeholders, facilitating better decision-making across your organization.
50.
Data Engineering Tools
Our engineers use the best tools available to manage and analyze your data. We leverage technologies such as Apache Hadoop, Spark, and SQL databases to handle large volumes of data efficiently. Our data engineering capabilities ensure that your data is cleaned, transformed, and ready for analysis, enabling you to gain accurate and actionable insights from your BI initiatives.
5.
Languages
We offer services in English, Spanish, French, German, and Russian. Our multilingual team ensures that language barriers do not impede your access to top-quality BI solutions. By providing support and documentation in multiple languages, we cater to a diverse client base and ensure effective communication throughout the project lifecycle. This multilingual approach helps us deliver personalized and accessible services to clients worldwide.
24.
Time Zones
Our team operates globally, from Australia to the West Coast, ensuring continuous support. With experts located in multiple time zones, we can provide timely assistance and address your needs around the clock. This global presence ensures that you receive prompt responses to your inquiries, quick resolution of issues, and uninterrupted progress on your BI projects, regardless of your location.
Our Services
SaaS Business Inteligence Outsourcing
Outsource your business intelligence needs to us and focus on your core business activities. Our BI outsourcing services provide you with expert support in managing, analyzing, and interpreting your data. We handle everything from data integration and dashboard creation to advanced analytics and reporting, ensuring that you can leverage data insights without the need for in-house expertise. This allows you to concentrate on strategic initiatives while we manage your BI functions efficiently.
Project Length Starting from 1 Week
Flexible project durations to fit your needs. Whether you require a quick, focused engagement or a long-term partnership, we can tailor our services to match your timeline. Our agile approach allows us to deliver high-quality BI solutions within short timeframes, ensuring that you can address pressing business challenges and capitalize on opportunities promptly.
Educational Programs on Decision-Making
Improve your decision-making skills with our specialized educational programs. Our programs are designed to equip you and your team with the knowledge and tools needed to make data-driven decisions confidently. Through workshops, training sessions, and seminars, we cover topics such as data analysis techniques, interpreting BI reports, and applying insights to business strategies. These educational initiatives help you build a data-centric culture within your organization, empowering you to make better decisions and drive success.